Know why customers leave before they're gone

AI-powered surveys, conversational follow-ups, and retention flows that save cancellations.

Free forever · 14-day Pro trial · No credit card required

Up to 50% save rate on cancellations AI that talks to every customer ML-optimized retention flows
NPS Badge Testimonial Wall Logo Carousel Video Testimonials SMS & MMS Surveys

See Thrilled in action — 60 seconds

Try it yourself

Each one interviews differently. Pick one and see.

Same survey. Completely different conversation. Choose an avatar, give a score, and watch it go.

How likely are you to recommend Acme Store to a friend?

Not likely Extremely likely

50%

Up to 50% save rate on cancellations

118

Ready-made survey templates

14

Industries covered

<5min

To go live

How it works

Three steps. Five minutes. Done.

1

Paste one line of code

Add the widget script to your site. Or use email surveys — no code needed at all.

2

AI surveys every customer

NPS, CSAT, CES, or PMF — with AI follow-up conversations that dig deeper than any form.

3

Watch retention climb

Save cancellations with AI-powered retention flows. Collect testimonials from promoters. Know everything.

AI Survey Builder

Describe what you want in plain English. AI generates the full survey graph in seconds — questions, logic branches, follow-ups.

QUESTION · NPS
How likely to recommend us?
AI NODE
Explore why & assess churn risk
Assessment: 1-10 churn risk
CONDITION
Route by AI score
7-10
1-6
🚨 ESCALATION
Alert CS team
THANK YOU
Thanks for your feedback!

AI Conversations

AI talks to each respondent like a human. It digs deeper, assesses sentiment, scores churn risk, and routes to the right action.

N
How likely are you to recommend
Northwind to a friend?
0 = Not likely · 10 = Extremely likely
012 3456 78910
AI Follow-up
Thanks for the 8! What do you love most?
Sentiment
Positive
Churn Risk
2/10
Segment
Power User

Cancel Flow Retention

When customers hit cancel, AI steps in — crafted by our graph builder, continuously optimized by ML models trained on your save data. The right offer, the right tone, every time.

Cancel Flow Graph
EXIT QUESTION
Why are you leaving?
AI NODE
Understand & assess
Save likelihood: 1-10
CONDITION
Route by save score
High
Med
Low
🎁 OFFER
40% off 3 mo
⏸ OFFER
Pause 3 mo
🚨 ESCALATION
Alert team
✅ Saved!
Cancel confirmed

See it in action

Click any feature to explore the dashboard.

Dashboard screenshot

Real-time NPS at a glance

Your NPS score, response trends, and AI-detected themes — all on one screen. No more digging through spreadsheets.

How Thrilled compares

Everything you had with Delighted — at a fraction of the price.

Delighted

Shutting down

Retently

From $49/mo

AskNicely

From $449/mo

Thrilled

Starts free

NPS, CSAT, CES surveys
PMF survey
Unlimited team membersPer seatPer seat
In-app widget + email surveys
AI-powered theme tagging
Slack alerts
HubSpot sync
One-click CSV migration
Social proof badge*
Testimonial collection**
Cancellation flow intercept
Logo carousel widgetPro
Video testimonial wall
SMS & MMS surveys****SMS onlyVia ZapierLink onlyMMS
AI survey graph builder
AI interviewersPro
Price$249/moFrom $49/moFrom $449/moStarts free

* Social proof badges are sold separately by Fomo (~$25/mo), ProveSource ($29/mo), and WiserNotify ($16/mo). Included in Thrilled Basic at no extra cost.

** Testimonial collection is sold separately by Testimonial.to ($25/mo) and Senja ($19/mo). Included in Thrilled at no extra cost.

*** Dedicated retention flow tools like Churnkey and Chargebee Retention start from $250/mo. Thrilled includes retention flows on all plans.

**** Competitors send plain SMS with a survey link. Thrilled sends branded MMS images with inline conversational surveys, no link clicks needed. Message credits included with paid plans, additional packs available.

Delighted sunsets June 30, 2026

Switching from Delighted?

One-click CSV import. Same features you relied on, plus AI conversations and retention flows you never had. Migration takes minutes, not months.

What our customers say

SMS & MMS

Branded surveys, delivered by text

Every competitor sends a plain SMS with a link. Thrilled sends branded MMS images with conversational surveys built in — no clicks, no drop-off.

MMS-first

Send branded image surveys — your logo, your colors, your question. Respondents reply by text. No links, no app installs.

10DLC compliant

Built-in brand registration, campaign vetting, opt-in/opt-out handling, and STOP/HELP keyword management. TCPA-ready out of the box.

Prepaid credits

Message credits included with paid plans. Need more? Buy packs from $12. 1 credit per SMS, 3 per MMS. Auto-refill available.

How much revenue are you leaving on the table?

Adjust the sliders to see what Thrilled could save you.

With a 50% save rate, Thrilled could rescue

$1,500

per month in saved revenue

Start free — upgrade when ready →

Integrations

Connects to your stack

Push NPS data where your team already works. No middleware required.

Slack
HubSpot
Salesforce
Intercom
Zendesk
Webhooks
REST API
CSV

Slack alerts, HubSpot/Salesforce NPS sync, Intercom & Zendesk contact sync, HMAC-signed webhooks, Zapier-compatible REST API, CSV import/export

Built secure from day one

TLS everywhere

All connections encrypted in transit. No exceptions.

HSTS with preload

Strict transport security enforced at the browser level.

Content Security Policy

XSS prevention with strict CSP headers on every response.

HMAC-signed webhooks

Every outgoing webhook is cryptographically signed.

Org-scoped data isolation

Every query is scoped to your organization. No data leaks.

Full audit trail

Every action logged. Know who did what and when.

Secure sessions

HttpOnly, Secure, SameSite cookies. No client-side exposure.

Rate limiting

All endpoints rate-limited to prevent abuse and DDoS.

CSRF protection

Token-based protection on every state-changing request.

Delighted was $249/mo. Retently starts at $49/mo. AskNicely starts at $449/mo.

Simple, transparent pricing

Everything you need to measure customer loyalty. No surprises.

Free

$0

forever · no credit card

  • 1 survey
  • 1 retention flow
  • 100 responses/mo
  • 50 AI conversations/mo
  • 50 message credits (one-time)
  • AI theme tagging
  • AI interviewers
  • REST API + webhooks
  • Slack alerts
  • AI suggested replies
Get started free →

Includes 14-day Pro trial

Starter

$19

per month · cancel anytime

  • Unlimited surveys, 3 retention flows
  • 1,000 responses/mo
  • 500 AI conversations/mo
  • 200 message credits/mo
  • All integrations
  • Stripe-connected retention flows
Start free trial →

14 days free — no credit card

Pro

Most popular

$39

per month · cancel anytime

  • Everything in Starter
  • Unlimited retention flows
  • Custom domain + branding
  • 10,000 responses/mo
  • 1,000 AI conversations/mo
  • 500 message credits/mo
Start free trial →

14 days free — no credit card

Need SSO, SLA, or custom integrations?

Contact us →

Frequently asked questions

Do I need a developer to set this up?

No. Email surveys need zero code. The in-app widget is one script tag — paste it and you're live. Most teams are collecting responses within 5 minutes.

What happens after the 14-day trial?

You keep your Free account with 1 survey, 100 responses/mo, 50 AI conversations/mo, 50 message credits (one-time), AI theme tagging, and Slack alerts. Upgrade to Starter ($19/mo) or Pro ($39/mo) anytime for unlimited surveys, monthly message credits, and more features. No surprise charges.

Can I cancel anytime?

Yes. Cancel from your dashboard in two clicks. No contracts, no cancellation fees, no hoops.

I'm migrating from Delighted. How hard is it?

Export a CSV from Delighted, import it into Thrilled with one click. Your historical data, respondents, and scores come with you. Most migrations take under 10 minutes.

What's the difference between Free, Starter, and Pro?

Free includes 1 survey, 1 retention flow, 100 responses/mo, 50 AI conversations/mo, 50 message credits (one-time), AI interviewers, and AI theme tagging. Starter ($19/mo) adds unlimited surveys, 3 retention flows, 1,000 responses/mo, 500 AI conversations/mo, 200 message credits/mo, AI suggested replies, and all integrations. Pro ($39/mo) adds unlimited retention flows, custom domains, custom branding, 10,000 responses/mo, 1,000 AI conversations/mo, and 500 message credits/mo.

Do you offer a demo?

Try the interactive demo right here on this page — click any NPS score above to see the AI in action. Or sign up free and have real data in 5 minutes. If you'd prefer a walkthrough, email us.

Ready to know why they leave?

Set up in 5 minutes. See your first NPS scores today. Cancel anytime.

Free forever — no credit card required

Get started free