Save cancellations before they happen

Branded MMS surveys, AI conversations, and retention flows that bring customers back.

Unlimited responses, seats, and contacts. Free for most teams. Pay overage only when you run big campaigns.

Free forever · 14-day Pro trial · No credit card required

NPS Badge Testimonial Wall Logo Carousel Video Testimonials SMS & MMS Surveys

Try it yourself

Each one interviews differently. Pick one and see.

Same survey. Completely different conversation. Choose an avatar, give a score, and watch it go.

How likely are you to recommend Acme Store to a friend?

Not likely Extremely likely

50%

Up to 50% save rate on cancellations

118

Ready-made survey templates

$0

Per-seat fees. Ever.

<5min

To go live

How it works

Three steps. Five minutes. Done.

1

Paste one line of code

Add the widget script to your site. Or use email surveys — no code needed at all.

2

AI surveys every customer

NPS, CSAT, CES, or PMF — with AI follow-up conversations that dig deeper than any form.

3

Watch retention climb

Save cancellations with AI-powered retention flows. Collect testimonials from promoters. Know everything.

AI Survey Builder

Describe what you want in plain English. AI generates the full survey graph in seconds — questions, logic branches, follow-ups.

QUESTION · NPS
How likely to recommend us?
AI NODE
Explore why & assess churn risk
Assessment: 1-10 churn risk
CONDITION
Route by AI score
7-10
1-6
🚨 ESCALATION
Alert CS team
THANK YOU
Thanks for your feedback!

AI Conversations

AI talks to each respondent like a human. It digs deeper, assesses sentiment, scores churn risk, and routes to the right action.

N
How likely are you to recommend
Northwind to a friend?
0 = Not likely · 10 = Extremely likely
012 3456 78910
AI Follow-up
Thanks for the 8! What do you love most?
Sentiment
Positive
Churn Risk
2/10
Segment
Power User

Cancel Flow Retention

When customers hit cancel, AI steps in — crafted by our graph builder, continuously optimized by ML models trained on your save data. The right offer, the right tone, every time.

Cancel Flow Graph
EXIT QUESTION
Why are you leaving?
AI NODE
Understand & assess
Save likelihood: 1-10
CONDITION
Route by save score
High
Med
Low
🎁 OFFER
40% off 3 mo
⏸ OFFER
Pause 3 mo
🚨 ESCALATION
Alert team
✅ Saved!
Cancel confirmed

See it in action

Click any feature to explore the dashboard.

Dashboard screenshot

Real-time NPS at a glance

Your NPS score, response trends, and AI-detected themes — all on one screen. No more digging through spreadsheets.

How Thrilled compares

Everything you had with Delighted, at a fraction of the price. No seat tax. No response tax.

Delighted

Shutting down

Retently

From $49/mo

AskNicely

From $449/mo

Thrilled

Starts free

NPS, CSAT, CES surveys
PMF survey
Unlimited team membersPer seatPer seat
In-app widget + email surveys
AI-powered theme tagging
Slack alerts
HubSpot sync
One-click CSV migration
Social proof badge*
Testimonial collection**
Cancellation flow intercept
Logo carousel widgetPro
Video testimonial wall
SMS & MMS surveys****SMS onlyVia ZapierLink onlySMS & MMS
Ask AI (natural language queries)
AI entity recognition
AI survey graph builder
AI interviewersPro
Pricing modelPer-response tiersPer-seat + response tiersQuoted, per seatFree + fair markup on variable costs
Price$249/moFrom $49/moFrom $449/moStarts free

* Social proof badges are sold separately by Fomo (~$25/mo), ProveSource ($29/mo), and WiserNotify ($16/mo). Included in Thrilled Basic at no extra cost.

** Testimonial collection is sold separately by Testimonial.to ($25/mo) and Senja ($19/mo). Included in Thrilled at no extra cost.

*** Dedicated retention flow tools like Churnkey and Chargebee Retention start from $250/mo. Thrilled includes retention flows on all plans.

**** Competitors send plain SMS with a survey link. Thrilled sends branded MMS images with inline conversational surveys, no link clicks needed. Message credits included with paid plans, additional packs available.

Delighted sunsets June 30, 2026

Switching from Delighted?

One-click CSV import. Same features you relied on, plus AI conversations and retention flows you never had. And no more per-seat fees. Migration takes minutes, not months.

What our customers say

SMS & MMS

Branded surveys, delivered by text

Every competitor sends a plain SMS with a link. Thrilled sends branded MMS images with conversational surveys built right in. No clicks. No drop-off.

MMS-first

Send branded image surveys with your logo, your colors, your question. Respondents reply by text. No links, no app installs.

10DLC compliant

Built-in brand registration, campaign vetting, opt-in/opt-out handling, and STOP/HELP keyword management. TCPA-ready out of the box.

Pay-as-you-send

Message credits come with every plan. No per-seat fees, no per-response fees. You only pay more when you actually send more. 1 credit per SMS, 3 per MMS.

AI Intelligence

Ask your data anything

Type a question in plain English and get instant answers grounded in your actual survey data. No dashboards to build, no filters to set, no SQL to write.

  • "What are detractors complaining about this month?"
  • "Which products or competitors are customers mentioning?"
  • "Summarize sentiment trends from promoters vs. detractors"

Powered by AI entity recognition that automatically extracts products, features, staff names, and competitors from every response.

Ask AI
What themes have the biggest impact on our NPS score?
Your NPS is primarily driven by onboarding experience (mentioned by 34% of detractors) and support response time (23% of detractors). Promoters consistently highlight ease of use and integration quality. The entity 'Stripe' appears in 18 responses with an average score of 8.2, suggesting your payment integration is well-received.

Available on all plans. One AI credit per question. Credits included with every plan.

How much revenue are you leaving on the table?

Adjust the sliders to see what Thrilled could save you.

With a 50% save rate, Thrilled could rescue

$1,500

per month in saved revenue

Start free — upgrade when ready →

Integrations

Connects to your stack

Push NPS data where your team already works. No middleware required.

Slack
HubSpot
Salesforce
Intercom
Zendesk
Webhooks
REST API
CSV

Slack alerts, HubSpot/Salesforce NPS sync, Intercom & Zendesk contact sync, HMAC-signed webhooks, Zapier-compatible REST API, CSV import/export

Built secure from day one

TLS everywhere

All connections encrypted in transit. No exceptions.

HSTS with preload

Strict transport security enforced at the browser level.

Content Security Policy

XSS prevention with strict CSP headers on every response.

HMAC-signed webhooks

Every outgoing webhook is cryptographically signed.

Org-scoped data isolation

Every query is scoped to your organization. No data leaks.

Full audit trail

Every action logged. Know who did what and when.

Secure sessions

HttpOnly, Secure, SameSite cookies. No client-side exposure.

Rate limiting

All endpoints rate-limited to prevent abuse and DDoS.

CSRF protection

Token-based protection on every state-changing request.

Delighted was $249/mo. Retently starts at $49/mo. AskNicely starts at $449/mo.

Simple, transparent pricing

Free for most teams. When you scale up, you pay a fair markup on what it costs us to deliver messages and AI. No seat tax. No response tax. No surprises.

Free

$0

forever · no credit card

  • Unlimited responses, seats & contacts
  • 3 surveys, 1 retention flow
  • 1,000 emails/mo on your domain · 200/mo on shared
  • 100 AI interaction credits/mo
  • 1,000 AI assist credits/mo
  • 50 message credits (one-time)
  • AI theme & entity tagging
  • Ask AI (natural language queries)
  • AI interviewers
  • REST API + webhooks
  • Slack alerts
  • AI suggested replies
Get started free →

Includes 14-day Pro trial

Starter

$19

per month · cancel anytime

  • Unlimited responses, seats & contacts
  • Unlimited surveys, 3 retention flows
  • 5,000 emails/mo on your domain · 1,000/mo on shared
  • 1,000 AI interaction credits/mo
  • 10,000 AI assist credits/mo
  • 200 message credits/mo
  • All integrations
  • White-glove migration from any tool
Start free trial →

14 days free — no credit card

Pro

Most popular

$39

per month · cancel anytime

  • Everything in Starter
  • Unlimited retention flows
  • Custom survey domain + branding
  • 25,000 emails/mo on your domain · 5,000/mo on shared
  • 3,000 AI interaction credits/mo
  • 50,000 AI assist credits/mo
  • 500 message credits/mo
Start free trial →

14 days free — no credit card

Enterprise

Custom

tailored to your scale

  • Everything in Pro
  • SSO (SAML, OIDC)
  • Custom SLA + uptime guarantees
  • Custom integrations & data residency
  • Volume pricing on email, SMS, MMS & AI
  • Priority support & onboarding
Contact sales →

Typical response within 1 business day

Frequently asked questions

Do I need a developer to set this up?

No. Email surveys need zero code. The in-app widget is one script tag — paste it and you're live. Most teams are collecting responses within 5 minutes.

Why are responses, seats, and contacts unlimited?

Because collecting a response, adding a teammate, or importing a contact costs us essentially nothing. We only charge for what actually costs us money: outbound delivery (email, SMS, MMS) and AI. You'll never pay more just because you grew. Reasonable fair-use applies; see the AUP for details.

Why is Thrilled so much cheaper than competitors?

Because we only charge for variable costs, plus a fair markup. Most survey tools pick an arbitrary number (seats, responses, contacts, dashboards) and charge you per unit of that thing, whether or not it actually costs them anything to deliver. Thrilled only charges for the two things that genuinely cost us money: outbound delivery (email, SMS, MMS) and AI inference. Everything else is free. That's why most teams stay on the free plan forever, and why paid plans are a fraction of what legacy tools charge.

Why do the email caps differ between your domain and Thrilled's shared domain?

Deliverability is largely a reputation game. When you send from your own verified domain, you're building your own reputation with inbox providers, so we can give you the full monthly cap. When you send from Thrilled's shared domain (getthrilled.io), every customer shares that reputation pool, and one bad actor can hurt everyone. We keep the shared-domain cap conservative to protect every customer's deliverability. Verify your own sending domain any time to unlock the higher limit.

What are Interaction credits vs Assist credits?

Interaction credits power real-time AI you're actively waiting on: AI conversations with your respondents, Ask AI on your dashboard, AI-assisted survey and retention-flow design. Assist credits power background AI that doesn't need to be instant: batched theme and entity tagging, text refinement. Assist credits are priced lower because we batch them (about 25 responses per assist credit), which mirrors how Google prices real-time vs batch LLM calls. Both buckets refresh every month and can be topped up with credit packs.

What happens after the 14-day trial?

You keep your Free account with unlimited responses, seats, and contacts; 3 surveys; 1,000 emails/mo on your own domain (200/mo on Thrilled's shared domain); 100 AI interaction credits/mo; 1,000 AI assist credits/mo; 50 message credits (one-time); AI theme tagging; and Slack alerts. Upgrade to Starter ($19/mo) or Pro ($39/mo) anytime for unlimited surveys, monthly message credits, and more features. No surprise charges.

Can I cancel anytime?

Yes. Cancel from your dashboard in two clicks. No contracts, no cancellation fees, no hoops.

I'm migrating from Delighted. How hard is it?

Export a CSV from Delighted, import it into Thrilled with one click. Your historical data, respondents, and scores come with you. Most migrations take under 10 minutes.

What's the difference between Free, Starter, and Pro?

All plans include unlimited responses, seats, and contacts, plus custom email sending domains for better deliverability. Free adds 3 surveys, 1 retention flow, 1,000 emails/mo on your own domain (200/mo on shared), 100 AI interaction credits/mo, 1,000 AI assist credits/mo, 50 message credits (one-time), AI interviewers, and AI theme tagging. Starter ($19/mo) adds unlimited surveys, 3 retention flows, 5,000 emails/mo on your own domain (1,000/mo on shared), 1,000 AI interaction credits/mo, 10,000 AI assist credits/mo, 200 message credits/mo, AI suggested replies, and all integrations. Pro ($39/mo) adds unlimited retention flows, custom survey domain, custom branding, 25,000 emails/mo on your own domain (5,000/mo on shared), 3,000 AI interaction credits/mo, 50,000 AI assist credits/mo, and 500 message credits/mo.

Do you offer a demo?

Try the interactive demo right here on this page — click any NPS score above to see the AI in action. Or sign up free and have real data in 5 minutes. If you'd prefer a walkthrough, email us.

Ready to save more cancellations?

Set up in 5 minutes. Free for most teams. Cancel anytime.

Free forever · No credit card required

Get started free