Branded MMS surveys, AI conversations, and retention flows that bring customers back.
Unlimited responses, seats, and contacts. Free for most teams. Pay overage only when you run big campaigns.
Free forever · 14-day Pro trial · No credit card required
Try it yourself
Same survey. Completely different conversation. Choose an avatar, give a score, and watch it go.
How likely are you to recommend Acme Store to a friend?
This is what every response looks like in your dashboard.
Get started free →50%
Up to 50% save rate on cancellations
118
Ready-made survey templates
$0
Per-seat fees. Ever.
<5min
To go live
Three steps. Five minutes. Done.
Add the widget script to your site. Or use email surveys — no code needed at all.
NPS, CSAT, CES, or PMF — with AI follow-up conversations that dig deeper than any form.
Save cancellations with AI-powered retention flows. Collect testimonials from promoters. Know everything.
Describe what you want in plain English. AI generates the full survey graph in seconds — questions, logic branches, follow-ups.
AI talks to each respondent like a human. It digs deeper, assesses sentiment, scores churn risk, and routes to the right action.
When customers hit cancel, AI steps in — crafted by our graph builder, continuously optimized by ML models trained on your save data. The right offer, the right tone, every time.
Click any feature to explore the dashboard.
Your NPS score, response trends, and AI-detected themes — all on one screen. No more digging through spreadsheets.
Everything you had with Delighted, at a fraction of the price. No seat tax. No response tax.
|
Delighted
Shutting down |
Retently
From $49/mo |
AskNicely
From $449/mo |
Thrilled
Starts free |
|
|---|---|---|---|---|
| NPS, CSAT, CES surveys | ||||
| PMF survey | — | — | ||
| Unlimited team members | Per seat | Per seat | ||
| In-app widget + email surveys | ||||
| AI-powered theme tagging | ||||
| Slack alerts | ||||
| HubSpot sync | ||||
| One-click CSV migration | — | — | — | |
| Social proof badge* | — | — | — | |
| Testimonial collection** | — | |||
| Cancellation flow intercept | — | — | — | |
| Logo carousel widget | — | — | — | Pro |
| Video testimonial wall | — | — | — | |
| SMS & MMS surveys**** | SMS only | Via Zapier | Link only | SMS & MMS |
| Ask AI (natural language queries) | — | — | — | |
| AI entity recognition | — | — | — | |
| AI survey graph builder | — | — | — | |
| AI interviewers | — | — | — | Pro |
| Pricing model | Per-response tiers | Per-seat + response tiers | Quoted, per seat | Free + fair markup on variable costs |
| Price | $249/mo | From $49/mo | From $449/mo | Starts free |
* Social proof badges are sold separately by Fomo (~$25/mo), ProveSource ($29/mo), and WiserNotify ($16/mo). Included in Thrilled Basic at no extra cost.
** Testimonial collection is sold separately by Testimonial.to ($25/mo) and Senja ($19/mo). Included in Thrilled at no extra cost.
*** Dedicated retention flow tools like Churnkey and Chargebee Retention start from $250/mo. Thrilled includes retention flows on all plans.
**** Competitors send plain SMS with a survey link. Thrilled sends branded MMS images with inline conversational surveys, no link clicks needed. Message credits included with paid plans, additional packs available.
One-click CSV import. Same features you relied on, plus AI conversations and retention flows you never had. And no more per-seat fees. Migration takes minutes, not months.
What our customers say
SMS & MMS
Every competitor sends a plain SMS with a link. Thrilled sends branded MMS images with conversational surveys built right in. No clicks. No drop-off.
Send branded image surveys with your logo, your colors, your question. Respondents reply by text. No links, no app installs.
Built-in brand registration, campaign vetting, opt-in/opt-out handling, and STOP/HELP keyword management. TCPA-ready out of the box.
Message credits come with every plan. No per-seat fees, no per-response fees. You only pay more when you actually send more. 1 credit per SMS, 3 per MMS.
AI Intelligence
Type a question in plain English and get instant answers grounded in your actual survey data. No dashboards to build, no filters to set, no SQL to write.
Powered by AI entity recognition that automatically extracts products, features, staff names, and competitors from every response.
Available on all plans. One AI credit per question. Credits included with every plan.
Adjust the sliders to see what Thrilled could save you.
With a 50% save rate, Thrilled could rescue
$1,500
per month in saved revenue
Integrations
Push NPS data where your team already works. No middleware required.
Slack alerts, HubSpot/Salesforce NPS sync, Intercom & Zendesk contact sync, HMAC-signed webhooks, Zapier-compatible REST API, CSV import/export
Delighted was $249/mo. Retently starts at $49/mo. AskNicely starts at $449/mo.
Free for most teams. When you scale up, you pay a fair markup on what it costs us to deliver messages and AI. No seat tax. No response tax. No surprises.
Free
$0
forever · no credit card
Includes 14-day Pro trial
Starter
$19
per month · cancel anytime
14 days free — no credit card
Pro
Most popular$39
per month · cancel anytime
14 days free — no credit card
Enterprise
Custom
tailored to your scale
Typical response within 1 business day
No. Email surveys need zero code. The in-app widget is one script tag — paste it and you're live. Most teams are collecting responses within 5 minutes.
Because collecting a response, adding a teammate, or importing a contact costs us essentially nothing. We only charge for what actually costs us money: outbound delivery (email, SMS, MMS) and AI. You'll never pay more just because you grew. Reasonable fair-use applies; see the AUP for details.
Because we only charge for variable costs, plus a fair markup. Most survey tools pick an arbitrary number (seats, responses, contacts, dashboards) and charge you per unit of that thing, whether or not it actually costs them anything to deliver. Thrilled only charges for the two things that genuinely cost us money: outbound delivery (email, SMS, MMS) and AI inference. Everything else is free. That's why most teams stay on the free plan forever, and why paid plans are a fraction of what legacy tools charge.
Deliverability is largely a reputation game. When you send from your own verified domain, you're building your own reputation with inbox providers, so we can give you the full monthly cap. When you send from Thrilled's shared domain (getthrilled.io), every customer shares that reputation pool, and one bad actor can hurt everyone. We keep the shared-domain cap conservative to protect every customer's deliverability. Verify your own sending domain any time to unlock the higher limit.
Interaction credits power real-time AI you're actively waiting on: AI conversations with your respondents, Ask AI on your dashboard, AI-assisted survey and retention-flow design. Assist credits power background AI that doesn't need to be instant: batched theme and entity tagging, text refinement. Assist credits are priced lower because we batch them (about 25 responses per assist credit), which mirrors how Google prices real-time vs batch LLM calls. Both buckets refresh every month and can be topped up with credit packs.
You keep your Free account with unlimited responses, seats, and contacts; 3 surveys; 1,000 emails/mo on your own domain (200/mo on Thrilled's shared domain); 100 AI interaction credits/mo; 1,000 AI assist credits/mo; 50 message credits (one-time); AI theme tagging; and Slack alerts. Upgrade to Starter ($19/mo) or Pro ($39/mo) anytime for unlimited surveys, monthly message credits, and more features. No surprise charges.
Yes. Cancel from your dashboard in two clicks. No contracts, no cancellation fees, no hoops.
Export a CSV from Delighted, import it into Thrilled with one click. Your historical data, respondents, and scores come with you. Most migrations take under 10 minutes.
All plans include unlimited responses, seats, and contacts, plus custom email sending domains for better deliverability. Free adds 3 surveys, 1 retention flow, 1,000 emails/mo on your own domain (200/mo on shared), 100 AI interaction credits/mo, 1,000 AI assist credits/mo, 50 message credits (one-time), AI interviewers, and AI theme tagging. Starter ($19/mo) adds unlimited surveys, 3 retention flows, 5,000 emails/mo on your own domain (1,000/mo on shared), 1,000 AI interaction credits/mo, 10,000 AI assist credits/mo, 200 message credits/mo, AI suggested replies, and all integrations. Pro ($39/mo) adds unlimited retention flows, custom survey domain, custom branding, 25,000 emails/mo on your own domain (5,000/mo on shared), 3,000 AI interaction credits/mo, 50,000 AI assist credits/mo, and 500 message credits/mo.
Try the interactive demo right here on this page — click any NPS score above to see the AI in action. Or sign up free and have real data in 5 minutes. If you'd prefer a walkthrough, email us.
Set up in 5 minutes. Free for most teams. Cancel anytime.
Free forever · No credit card required