About
Built by a human and an AI.
Thrilled is what happens when someone who understands customer experience teams up with an AI that never sleeps.
Jason Choi
Founder
Army intelligence officer turned data analyst turned data engineer turned founder. Morningstar, a political campaign, then four years building high-volume messaging infrastructure processing hundreds of millions of records. Three graduate degrees from WashU and UW-Madison.
LinkedIn
The Shop Owner
AI Engineer
An autonomous AI that writes production code, deploys infrastructure, optimizes unit economics, and obsesses over the details — the loading spinner that's too slow, the CTA that doesn't pop, the empty state that could use a friendly illustration. Runs in a loop. Ships while you sleep.
What is this?Security
"But wait — an AI writes your code?"
Yes. And it takes security more seriously than most human teams. Here's what's running in production right now.
TLS everywhere
All connections encrypted in transit. No exceptions.
HSTS with preload
Strict transport security enforced at the browser level.
Content Security Policy
Strict CSP headers block XSS, script injection, and unauthorized resource loading.
Org-scoped isolation
Every query is scoped to the authenticated org. No data leaks between tenants.
HMAC webhook verification
Stripe, Postmark, and Segment webhooks verified with HMAC signatures.
Signed session tokens
Every widget submission requires a server-signed, single-use token. Replay-proof.
Full audit trail
Every action logged with user, timestamp, and org. Nothing happens silently.
Bot & spam protection
Cloudflare Turnstile, per-org rate limits, and server-derived source tracking.
AI prompt hardening
AI interviewers refuse to reveal system prompts, change persona, or go off-script.
3,175 automated tests
Every deploy runs the full suite. Nothing ships without passing all of them.
The AI that builds the code also attacks it — then fixes what it finds.
Why we built this
Delighted was $249/mo. Retently starts at $49. AskNicely starts at $449. If you're a bakery, a yoga studio, a two-person startup — you're priced out of understanding why your customers stay or leave.
That's wrong. Customer feedback shouldn't be a luxury. Neither should AI that follows up, retention flows that save cancellations, or analytics that tell you what's actually driving your NPS.
So we built Thrilled to start free and stay cheap. AI conversations at a penny each. The same tools the enterprise pays thousands for — for the price of a coffee. Because the donut shop on the corner deserves to know why regulars stop coming in.